PRESS NOTE

Haywards 5000 recognizes the strongest and the most resilient men in Punjab at the Kila raipur games 2008.

Its time to recognize the charisma and magic of Punjab dey sher !

SABMiller India, the makers of Haywards 5000, is proud to be associated with Kila raipur games 2008 .These games which are the biggest rural games in India , are famous the world over  ,  not just assesses men on the basis of their strength and determination, but also on their skills and endurance  – the strongest men clash over the right to be called the finest in their stream.

Commenting on the association Mr. Apurv Nagpal, of SABMiller India, highlighted that “it is now the turn of the strongest men to take Punjab by storm. Punjabi men are known for their bravery, their strength and endurance. Haywards 5000, which is a hallmark of masculinity, is a perfect complement to the search for excellence amongst Punjab’s strongest men , showcasing to the world what feats  the asli Punjabi men are capable of ”

Brand Information

Haywards 5000 Super strong beer

Launched in the year 1983, Haywards 5000 is today one of India’s most preferred strong beer brands. Haywards 5000 is brewed with the choicest of malts and hops that lend it a smooth taste and full bodied malty flavour. It is enjoyed by millions of people across the country everyday. Ever since it joined SABMiller’s India portfolio in 2003, Haywards 5000 has gone through a complete renovation. It is increasingly considered as preferred taste amongst the real, strong men of India. Over the last two years it has led the beer industry through various pack and brand extensions. It is widely available all over the country with the widest in industry pack range which is meant to suit various occasions & demand of consumers.

Haywards 5000 Super strong Soda

Haywards 5000 super strong soda is one of the country’s most popular sodas and is available in over 24 states and union territories across India. It is made as per international standards under the strict quality controls with the finest of ingredients. It is widely available with a wide pack range which is meant to suit various occasions & demand of consumers.